Helping You Sell More
As we were founded by doctors, keeping people healthy and well is at the heart of everything we do. We also apply the Socratic method to our business solutions. We use the framework of Business, Users & Technology to understand your goals.
Medical diagnosis and treatment is very similar to best practice, Design Thinking, and innovation success principles.
Therefore we always follow these steps.
- Listen: We carefully listen to our clients to discover known, unknown, or unmet needs.
- Investigate: Order some investigations or tests, our radar scan, or the propulsion test.
- Treatment Plan: We then define the best treatment plan for your success.
What we do NOT Recommend
You may think you want to pay us just to slap our logo on your finished and that you have a fully formed go to market strategy.
That is not how we operate.
We are NOT a "pay for play" and do not work with companies focussed only on a single ROI financial metric.
We work with companies who believe in scientific excellence, purpose and impact.
We want to work with you if you share our values of:
- Corporate Social Responsibility (CSR)
- Environmental Social Governance (ESG)
- Creating Shared Value (CSV)
- Scientific Excellence
The Strategy You Need To Have a Commercially Successful Product
We believe that the most successful product development cycles involves 2 steps.
- getting your product "to the shelf"
- getting your product "off the shelf"
It also must be strategically integrated with your People, your Product and your Processes.
Our systematic, timeline based approach, will give you the best success outcome.
Our 7 Pillar of Success process has been built on sound foundations and a proven best practice pathway from over 20 years experience of product launches targeted at the "asthma, allergy and air aware" consumer
The first thing a good doctor should do is listen
We will listen carefully to where you are on your product or service success journey as it relates to the ASL 7 Pillars of Success.
After hearing your story we will then run some diagnostic tests.
Now let’s take you through our Best Practice Pathway
to fix failure points and identified gaps in your report
Step 1 of our tests is to take your digital temperature and build your PROPULSION score
Step 2 of our tests is the RADAR Diagnostic
What is the RADAR Diagnostic?
7 Pillars of Product Success are linear.
This is the network diagram bringing departments together and connecting them around one concept and also bringing it back to People, Product & Process
Then You Receive Your Initial Report
Listening + Test Results = Report
Assessment + Report = Treatment Plan
You Treatment Plan will guide you through a service journey could include one of our three areas:
Certification Services
Business Services
Scientific Services
Your Service Journey will be delivered by one of our three business units
Standards
Certification
Verification
Validation
Academy
Knowledge
Insights
Impact
Institute
People
Products
Processes
Follow Our Step by Step Development Journey
Science
New Indoor Air Science & Research
Exploit New Regulations & Standards
Understand Indoor Air Technology Trends
Treatment Plans for issues related to Science
Click below for an example plan, should our diagnostic reports show us an execution gap in Science.
Sales
Trained in 'Medical Selling'
Data-Driven Opportunities
Have Efficient Sales Collateral
Treatment Plans for issues related to Sales
Click below for an example plan, should our diagnostic reports show us an execution gap in Sales.
Marketing
Can Digitally Displace Competitors
Can Spot Data-Driven opportunities
Indoor Air Science Informed
Treatment Plans for issues related to Marketing
Click below for an example plan, should our diagnostic reports show us an execution gap in Marketing.
Buyer
Maximise Margin
Channel Strategy
Know What Buyers Want
Treatment Plans for issues related to Buyer
Click below for an example plan, should our diagnostic reports show us an execution gap in Buyer.
Consumer
Digitally Influence
Make Claims That Resonate
Convergent Strategic & Data-Lead
Treatment Plans for issues related to Consumer
Click below for an example plan, should our diagnostic reports show us an execution gap in Consumer.
In-Store
Visibly Scientifically Differentiated
Key Being Messages
Prominent Product Certified
Treatment Plans for issues related to In-Store
Click below for an example plan, should our diagnostic reports show us an execution gap in In-Store.
Engage
- How to Build Advocates
- Amplify Advocates
- Advocates in Product Development
Treatment Plans for issues related to Engage
Click below for an example plan, should our diagnostic reports show us an execution gap in Engage.
