Design Thinking for Products in the
New "Air Aware" World

Learn the core skills of design thinking, product launches and creating value by
developing more effective solutions for a healthier indoor environment.

Register Your Interest


A live, realtime, in person (or virtual) workshop for commercial teams.


Interactive workshop delivered over 1 day

Workshop Fee

Investment starts at $20,000

Apply Design Thinking to Solve Indoor Air Challenges.

We now all live in an "Air Aware" world. Asthma, Allergies and now COVID-19 have made the invisible, (i.e. the air we breathe), "a visible" issue. Just as we say ‘Bless You’ as a hangover from a plague over 300 years ago, COVID will change customer perceptions for many years to come.

Design thinking is a powerful process of problem-solving that begins with understanding unmet customer needs. It is the exact tool we all need to apply to our existing products or our innovation processes as we build back better. By placing customers' needs, that specifically relate to those concerned about healthy indoor air, at the center of a product, service, process, or business model, you can reframe this strategic challenge and develop effective solutions for a post COVID-19 world.

This workshop specifically targets the insights that emerge when considering healthy products and services for healthy air in a healthy indoor environment.

Companies who apply Design Thinking approaches for products and services that can impact on a healthy home and healthy indoor spaces will see their success rates improve substantially.

The new frontier isn’t AI its AI(r)

Who should attend?

This program is for teams and individuals who are responsible for products and services that can impact on the built environment, indoor air in public places or a healthy home.

Anyone responsible for driving innovation, growth, and the customer experience should attend, including functional and cross-functional teams.

People who would benefit from these workshops include those from creative, design, customer experience, R&D, innovation, product development, strategy, such as:

  • Product Manager, Marketing Manager, Growth Manager, R&D Manager, and Product Head
  • Senior Designer, UX Designer, Design Engineer, Creative Manager, UX Design Consultant, Art Director
  • C-Suite executives including CEO, COO, Founder, Chief Strategy Officer

Workshop Learner Outcomes (WLOs)

Design Thinking puts unmet customer needs at the center of the problem, and every step brings you closer to solving the problem. This workshop is is for teams and individuals who want to apply a proven method to the specific paradigm of products and services that will contribute to a healthy indoor space.

Learner Outcomes from this Workshop:

  • Learn the concepts that drive design thinking as applied to the indoor environment
  • Develop project ideas around healthy product innovations
  • Identify customer needs and user groups, such “Air Aware or Air Don’t Care”
  • Translate healthy home and healthy indoor air needs into product specifications
  • Consider product architecture that require scientific validation
  • Analyze the economics of the healthy home and the healthy air paradigms
  • Explore the right development process including scientific stage gates 
  • Present your final ideas, get feedback from medics and other scientists

A Unique Collaboration of Design Thinking and Medical Expertise

With over 25 years of experience in Design Thinking and Medical Entrepreneurship, this workshop offers a combination of experts not available on any other program. 

Design Thinking Lead

Holly O'Driscoll

Former Global Design Thinking Leader & Innovation Strategist
Procter & Gamble, USA
CEO at Ampersand Innovation

Medical Lead

Dr. John McKeon

Medical entrepreneur and currently the CEO of Allergy Standards Ltd

Holly O’Driscoll is an industry expert in the field of Design Thinking and human centered innovation. She has enabled the transformation of organizations through teaching the method and mindset of Design Thinking. As Global Design Thinking Leader at P&G, Holly partnered with teams across the company to lead more than 250 Design Thinking experiences, often at the request of C-suite executives. Holly’s passions include problem framing, the application of Design Thinking to organizational strategy, unleashing the diversity of people, leadership philosophy and creating conditions that allow human creativity and curiosity to thrive.

John is a medical entrepreneur and currently the CEO of Allergy Standards Ltd (ASL), an international standards and certification body, a company he founded while working as an Emergency Room Doctor. As the founder he has led the development of an international intellectual property portfolio of patents and trade mark applications and negotiated complex licensing agreements with multinationals such as P&G and 3M. Along the way he has secured significant equity investments as well as academic and industry grant awards. As a serial entrepreneur, John is involved in a number of successful healthcare related ventures.

Workshop Topics

Design Thinking Skills
Understand the critical design thinking skills needed to either improve an existing product or design a new product specifically targeted to those who care about healthy indoor air

Identifying Customer Needs
Learn to identify customer needs and draft customer needs statements as from the perspective of those concerned about the indoor environment.

Product Specifications
Learn how to translate user needs, for those who want a healthy home, into product specifications, and how to define those specifications.

Applied Creativity
Learn to apply creativity, brainstorming, and concept generation process in designing needs solutions within the paradigm of a healthy indoor environment.

Explore prototyping methods, strategies, and real-life examples where these have been applied to create a product that represents customer needs and product specifications for the “air aware” consumer.

Product Architecture
Learn to use the modular and integral product architectures in determining the building blocks of a product, which may also include scientific validation or approvals such as the EPA.

Product Development Processes
Learn to select and implement a product development process that's aligned to your project needs, specifically taking into account any hurdles or gates relevant to a healthy home/building.

Optional Additional Topics Available On Request

Financial Analysis
Learn to perform financial analysis of your project idea and decide if it is backed by a strong business rationale and how this has changed in a post COVID-19 world.

Design for Environment (People and Planet)
Learn how to apply design for environment principles to a product life cycle. Looking at production ecology, disposal ecology and the in-use phase of products

Workshop Benefits and Impacts

  • Gain techniques to better understand the social, emotional, and physical needs of customers who are concerned about indoor air quality and desire a healthy home.
  • Apply methods that will help you turn customer needs related to healthy indoor air into human-centered solutions in the new “air aware” world.
  • Use ideation techniques to quickly generate, develop, and test new ideas specifically targeted for a healthy home paradigm.
  • De-risk your new ideas by gaining feedback from medics and scientists on prototypes.
  • Option for follow-on workshops to share your new skills through feedback on real innovation projects including insight reports, gap analysis or technical evaluation of product and service journey prototypes.

Want to get up to speed on Design Thinking for the "Air Aware" Consumer?

Sign up to receive our 3-part "Introduction to Design Thinking" video series.