Bespoke Capability Building
to Enhance Organisational Strategy on IAQ

Register Your Interest


This is a customised blended learning course for commercial teams.


Delivered over 6 weeks, online and live tutorials

Program Fee

Enterprise Pricing

Creating a Healthier Customer

The air we breathe is single most important external factor governing our health today. It’s obvious that no one can survive without clean air, yet we take it for granted.

We breathe 2 gallons of air per minute, that’s 3400 gallons of air each day. Air pollution takes away at least 1-2 years of a typical human life. According to the World Health Organisation, 92% live in places where air pollution routinely exceeds safe limits.*

There were an estimated 6.5 million deaths worldwide from air pollution-related diseases in 2012, WHO data shows. That’s 11.6% of all global deaths – more than the number of people killed by Covid-19, tuberculosis and road injuries combined.

Building a safe home, travel and working environment isn't just important, it's essential.

This course is designed to help those in a customer advisory role. The course teaches how to build a better air quality environment for customers. Taking care of customers’ health and helping them make better, more informed decisions when purchasing products and services that effect the very air they, and their loved ones, breathe

Healthy Indoor Air Strategy Mindset

Every company that sees the rising consumer demand for planet and people friendly products & services, needs a new strategy. 

A comprehensive strategy should incorporate all stakeholders in the eco system that impacts on our planet (sustainability), our local environment (eco friendly) and our indoor air (healthy buildings).

For those involved in developing or delivering strategy you will develop a mindset that anchors strategy to People: Planet and Products.

Whether you are seeking growth by launching new products & services or managing existing portfolios, this program offers approaches not only focussed on planet and people but incorporating must have corporate activities such as sustainability reporting, CSR and ESG

Allergy Aware and Indoor Air Quality Advisor for Teams Working in Retail and Customer Adisory Roles

  • Developed by asthma and allergy science experts at Allergy Standards. The same 
 company behind the world famous asthma & allergy friendly® Certification
  • Provides background on FDA, EPA and other relevant regulations
  • Accredited and beneficial for career progression of the individual
  • Fully online course and assessment with no time limits
  • Video, audio and practical
    Approximate duration: 0.5-2 hours per certification category
  • On completion, certificate is posted the next working day

Once Earned, Display With Pride

Add Qualification to LinkedIn platform

Add Allergy Standards certificate to LinkedIn and other social platforms
Certification logged on blockchain for authentication purposes

Add to personal wearable materials

Display certification on business cards
Add to letterheads
Buttons, badges and embroidery

In-store retail signage

Post in prominent positions that staff are trained and certified.
Call-to-action to ask staff for advice on creating a healthier home, travel and work experience

Academic Lead

Dr. John McKeon

CEO of Allergy Standards with over 20 years experience in health and the built environment

John is a medical entrepreneur and currently the CEO of Allergy Standards Ltd (ASL), an international standards and certification body, a company he founded while working as an Emergency Room Doctor. As the founder he has led the development of an international intellectual property portfolio of patents and trade mark applications and negotiated complex licensing agreements with multinationals such as P&G and 3M. Along the way he has secured significant equity investments as well as academic and industry grant awards. As a serial entrepreneur, John is involved in a number of successful healthcare related ventures.


Course Contributors

Dave Morrissey
CIO Allergy Standards

Innovation Contributor 

Niall McKeown
CEO Ionology

Digital Transformation Lead

Who Is This Program For?

  • Business managers and leaders who are materially involved at any point in a product’s lifecycle, from cradle-to-grave
  • Those who may be directly responsible for product or portfolio strategy, or who play a more indirect role such as in sales, marketing, operations, finance, or R&D
  • Professionals at companies who are focused on using technology as a competitive differentiator, even if your vertical market isn’t ‘tech’
  • Professionals wanting to take on a more formal product management role
  • Participants come from a wide range of industries that include:
  • Pure-play technology companies including software, hardware, electronics, networking, and e-commerce
  • Industrial products companies including consumer durables, medical equipment and devices, automotive, construction, and agricultural
  • Tech-intensive services firms such as banking/fintech, law firms, IT services, and consultancies

Why Embed This Course In Your Company?

Having certified asthma & allergy friendly® products is a great way of demonstrating that your business cares about the welfare of the customer. The challenge that the customer faces is understanding the difference between certified and uncertified products.

This suite of courses will help your sales and customer service professionals become much more informed about the health benefits of asthma & allergy friendly® products

Module 1: An Introduction to Healthy Homes Awareness for Professionals
We discuss the concept of the ‘indoor generation’, how the changing habits of society means we spend more time indoors and the health impact that is having. This module examines the health impact and, as a result, the rising demand for clean indoor air. Dr McKeon (Dr John) makes the case that the construction industry needs to start talking more about people and not simply focus on products, sustainability and material science.

Module 2: Medical Impact of Poor Indoor Air Quality
The dialogue between professionals and customers is changing. It is vital for those in industry to understand what it means to have a healthy indoor air and how that is shaping customer demand. Dr John explains why great looking buildings may not necessarily be healthy buildings and what we can do about it.

Module 3: Indoor Pathogens; including Coronavirus
In this module we delve into the statistics, medical language and how to talk to customers in a relatable way. We learn about gasses, particles and biologicals and conduct basic conversations about these hazards. Brief punchy videos not only to understand more about pathogens such as Coronavirus. But how to control the impact of pathogens within a building.

Module 4: What Are Asthma and Allergies?
Asthma and Allergies impact a staggering 50% of US households. Many indoor triggers are causing medical challenges. Dr John teaches us the triggers of asthma and allergies within the home and how to talk about it. We examine the lack of regulation in this area and the confusion this brings to home owners. Finally we look at how to mitigate against these common allergens and have better, more productive conversations with your customers on this topic.

Module 5: In-Home Triggers
Dr John takes us on a fascinating ‘walk through’ of a typical house spotting common reservoirs of indoor triggers that can lead to poor air quality and negative health outcomes. Learn the positive impacts of ventilation, source control and cleaning. Become an expert in spotting the potential triggers and help your customers build the best, healthiest, indoor environment possible.

Module 6: The Opportunity
Knowledge alone is not power; we need to put what we know into action. Dr John now brings together what we already know as building related professionals and our new knowledge around healthy budlings. Through practical use cases we learn how to build a better brand and customer centric value proposition, with regards to healthier home awareness. He takes us through a journey of how to activate what we’ve learned using frameworks, decision trees and models.

How you learn

  • Requires internet connection & web browser
  • Available on mobile or laptop
  • Slide based courses with Dr John McKeon
  • Interactive quiz and surveys
  • E-books and realistic page flip
  • Audio and video lecturer
  • Ask questions and get answers from a real person
  • SCORM compliment and can be installed on in-house Learning Management Solution
  • Links with Allergy Standards content library
  • Dialogue simulations in sales module
  • Optional access to a comprehensive knowledge base


Upon successful completion of the programme, you'll earn a digital certificate of completion from Allergy Standards Limited

All certificate images are for illustrative purposes only and may be subject to change at the discretion of ASL

Workshop Benefits and Impacts

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Workshop Learner Outcomes (WLOs)

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Six Weeks of Structured Online Learning and Live Tutorials

Week 1

An Introduction to Healthy Homes Awareness for Professionals

  • Outcome 1
  • Outcome 2
  • Outcome 3

Week 2

The Medical Impact of Poor Indoor Air Quality

  • Outcome 1
  • Outcome 2
  • Outcome 3

Week 3

Indoor Pathogens; including Coronavirus

  • Outcome 1
  • Outcome 2
  • Outcome 3

Week 4

What Are Asthma and Allergies?

  • Outcome 1
  • Outcome 2
  • Outcome 3

Week 5

In-Home Triggers

  • Outcome 1
  • Outcome 2
  • Outcome 3

Week 6

The Business Opportunity

  • Outcome 1
  • Outcome 2
  • Outcome 3